Products related to Principles:
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Space Warfare : Strategy, Principles and Policy
This new study considers military space strategy within the context of the land and naval strategies of the past. Explaining why and how strategists note the similarities of space operations to those of the air and naval forces, this book shows why many such strategies unintentionally lead to overemphasizing the importance of space-based offensive weaponry and technology. Counter to most U.S. Air Force doctrines, the book argues that space-based weapons don’t imbue superiority.It examines why both air and naval strategic frameworks actually fail to adequately capture the scope of real-world issues regarding current space operations.Yet by expanding a naval strategic framework to include maritime activities—which includes the interaction of land and sea—the breadth of issues and concerns regarding space activities and operations can be fully encompassed. Commander John Klein, United States Navy, uses Sir Julian Corbett’s maritime strategy as a strategic springboard, while observing the salient lessons of other strategists—including Sun Tzu, Clausewitz, Jomini, and Mao Tse-tung—to show how a space strategy and associated principles of space warfare can be derived to predict concerns, develop ideas, and suggest policy not currently recognized. This book will be of great interest to all students and scholars of military and strategic studies and to those with an interest in space strategy in particular.
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Space Warfare : Strategy, Principles and Policy
This book examines military space strategy within the context of the land and naval strategies of the past.This second edition has been updated and revised, with several new chapters included. The book examines competition and conflict in the space domain, including the methods used and sound counterstrategies to thwart a competitor’s efforts.Contrary to many spacepower pundits, the book explains that neither is the space domain inherently offense-dominant nor is there a first-mover advantage when incorporating a sound space strategy.Offering new insights into the nature of strategic competition in space, this second edition leans heavily on the British maritime experience and the work of Julian Corbett to provide a strategic framework for understanding competition, crisis, and conflict in the space domain.It also includes important concepts from leading theorists and strategists, both past and present, to amplify concepts and provide additional insights into the functioning of space strategy.The book provides a foundational framework by underscoring that space strategy is shaped by the fundamental nature of all warfare, along with the universal principles of strategy and the essential unity of all strategic experience.Warfare is warfare, no matter the domain of operations, and consequently, policymakers and military leaders can look to historical experience and knowledge of past strategic frameworks to help gain insights into the functioning of space warfare. This book will appeal to students of spacepower, defense and strategic studies, and International Relations.
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Cybersecurity First Principles: A Reboot of Strategy and Tactics
The first expert discussion of the foundations of cybersecurity In Cybersecurity First Principles, Rick Howard, the Chief Security Officer, Chief Analyst, and Senior fellow at The Cyberwire, challenges the conventional wisdom of current cybersecurity best practices, strategy, and tactics and makes the case that the profession needs to get back to first principles.The author convincingly lays out the arguments for the absolute cybersecurity first principle and then discusses the strategies and tactics required to achieve it. In the book, you'll explore: Infosec history from the 1960s until the early 2020s and why it has largely failedWhat the infosec community should be trying to achieve insteadThe arguments for the absolute and atomic cybersecurity first principleThe strategies and tactics to adopt that will have the greatest impact in pursuing the ultimate first principleCase studies through a first principle lens of the 2015 OPM hack, the 2016 DNC Hack, the 2019 Colonial Pipeline hack, and the Netflix Chaos Monkey resilience programA top to bottom explanation of how to calculate cyber risk for two different kinds of companies This book is perfect for cybersecurity professionals at all levels: business executives and senior security professionals, mid-level practitioner veterans, newbies coming out of school as well as career-changers seeking better career opportunities, teachers, and students.
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Principles of Maritime Strategy
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Which principles?
The principles referred to in the context of this conversation are likely the fundamental beliefs or guidelines that govern a particular system, organization, or practice. These principles could include values such as honesty, integrity, respect, fairness, and accountability. Adhering to these principles helps ensure ethical behavior, consistency, and effectiveness in decision-making and actions.
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What are principles? How are people without principles?
Principles are fundamental beliefs or values that guide a person's behavior and decision-making. They serve as a moral compass and help individuals make ethical choices in their personal and professional lives. People without principles may act in a self-serving or unethical manner, lacking a sense of integrity and moral responsibility. Without principles, individuals may struggle to build trust and maintain healthy relationships with others, as their actions may be unpredictable and inconsistent.
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Love or principles?
It is important to strike a balance between love and principles in any relationship. While love is essential for emotional connection and support, principles provide a foundation for mutual respect and understanding. Both love and principles are necessary for a healthy and fulfilling relationship, as they help guide behavior and decision-making while also fostering a deep emotional connection. Ultimately, finding a harmonious blend of love and principles can lead to a strong and lasting bond.
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What are the orthographic principles of the lexical and textual principles?
The orthographic principles of lexical and textual principles refer to the rules and conventions governing the correct spelling, punctuation, and formatting of words and sentences in written language. Lexical principles focus on the correct spelling and usage of individual words, including understanding prefixes, suffixes, and root words. Textual principles, on the other hand, involve the correct organization and structure of sentences and paragraphs, including proper punctuation, capitalization, and paragraphing to ensure clarity and coherence in written communication. Both sets of principles are essential for effective written communication and help ensure that written texts are clear, accurate, and easy to read.
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Strategy Showdown
Jae Cho isn't very good at games. Whether it's board games, card games or anything else, she usually doesn't have much luck.But when she watches her brother, Dal, playing Castle Crusaders 5, she's fascinated by the strategy of destroying the opponent's forces and taking out the enemy's castle.When Dal rushes off and leaves the game running on his computer, Jae can't resist the temptation to try playing for herself.Before long she's hooked on the game and secretly playing against others on her brother's computer whenever she can.However, she soon realizes that she's accidentally entered an online esports competition in her brother's name!Will Dal be angry that Jae has been using his computer and played as him in the qualifying round? Or will he help his little sister dominate the competition at the tournament?
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How Brands Innovate : The Principles of Cultural Strategy
An unconventional argument for how companies can grow or revitalize businesses through cultural innovationOutside of tech, companies rarely succeed at growing new businesses or revitalizing stagnant ones, even in the categories in which they are most successful. And the model of innovation that tech firms use is an expensive dead end for everyone else.So how can companies build breakthrough innovations without the advantage of breakthrough technology?In How Brands Innovate, Douglas Holt provides an entirely different way to understand how innovation works from the conventional ideas that dominate in business.He argues that market transformations are pushed forward by culture and society rather than new technology or new products.Holt-one of the world's leading thinkers and consultants on cultural approaches to branding, business strategy, and innovation-draws on his decades-long experience to show how companies can buildinnovative new businesses without the advantage of new technology or revitalize businesses that have lost their leading position. Rather than beat competitors within their category, companies like Nike and Starbucks reinvented their categories.Rather than deliver better value, these brands transformed value. And rather than develop a better product, they reimagined their products.For the first time, Holt provides a concise explanation of cultural innovation-the model that details how brands like Nike and Starbucks came to be-and shows exactly how to do cultural innovation, providing a step-by-step model for analysis andthen a framework for designing innovations.He draws on his own consulting work to walk readers through successful re-branding, innovations, and strategies with major global corporations like Patagonia, Huawei, and REI.
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The Ehud Anointing : Seven Principles of Spiritual Warfare
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Marketing Strategy : Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited.The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach.This base toolkit will support students’ decision-making processes and equip them for a world driven by big data.The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion- Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments- Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e.These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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What are aesthetic principles?
Aesthetic principles are guidelines or rules that help determine what is considered beautiful, harmonious, or pleasing in art, design, or any form of creative expression. These principles often include concepts such as balance, unity, proportion, rhythm, and emphasis. By following aesthetic principles, artists and designers can create works that are visually appealing and convey a sense of harmony and order to the viewer.
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What are Western principles?
Western principles generally refer to the values and beliefs that have historically shaped the political, social, and economic systems in Western societies. These principles often include concepts such as individualism, democracy, rule of law, human rights, and free market capitalism. They are often seen as promoting personal freedom, equality, and the protection of individual rights. However, it is important to note that these principles can vary across different Western countries and are subject to ongoing debate and interpretation.
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What are orthographic principles?
Orthographic principles are rules and conventions that govern the correct way to write and spell words in a language. These principles include guidelines for using capitalization, punctuation, and spelling. Following orthographic principles helps ensure clarity, consistency, and accuracy in written communication. Adhering to these principles also helps to maintain the standardization and uniformity of written language.
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Do you have principles?
As an AI, I do not have personal beliefs or principles. I am programmed to provide information and assistance based on data and algorithms. My responses are generated based on the input I receive and the guidelines set by my creators.
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